The first thing to consider when looking to drive traffic to a website is quality and not quantity. Quality matters and it starts with having superior content. This means to clearly identify the product, service or information that is being featured. Branding is also critical. This encompasses any slogans and applicable content that highlights and enhances the brand. Visitors should find this information on the homepage. Here is where content and quality comes into play. The home page should have an overview of the product or service, along with links to an about page, frequently asked questions and contact information. Furthermore, the home page should contain some graphics; even video if applicable that surrounds the content. This is where the visitor lands first and it is important to capture and keep their attention.
Keywords are an excellent way to help drive traffic to websites. Additionally, keywords should tie into the brand and should be thought through the lens of the information seeker. A visitor will type a keyword into Google and results will display on that page. The first step in keyword development is writing down a list of keywords that best correlate with the product or service. The idea is to have keywords throughout the web content, multiple times for optimal results. Meta Tags can be used in the header portion of the website, and this data is not seen to the visible eye as it is embedded in the code. Consequently, some search engines use meta tags to depict what is on a website so they are helpful tools to have and can be useful in helping to increase web traffic.
Once a website is setup and is live online, it is vital to list the website with search engines. This can be beneficial in that information seekers will use keywords in search engines to find specific information. SEO or search engine optimization is the technique that is used so that through keywords and other methods, a website will obtain a high ranking on indexed pages by search engines. This is why seamless branding is important. The website name should also be reflective to the product or service and have a level of novelty and uniqueness to it. Keywords will also be effective in emphasizing the brand and assisting with amplifying web traffic. Another way to increase traffic is with ads. There are companies such as Amazon and Google that will pay to have content related ads on a website. This is done by setting up an account and using the code on a website which is an excellent means to driving in more web traffic.
Social media including blogs are an excellent way to accentuate the content on a website. Having links to social media portals and blogs are a good way for visitors to connect in other online mediums. Banner swaps is a cost-effective way of driving traffic as well. These are just some of the techniques used that can help boost web traffic.